Privacy Policy

Last Updated: 2024

Introduction

Ultimate Estate is committed to safeguarding your personal data and keeping you informed about the ways in which we use your information. This privacy policy governs your use of the Ultimate Estate services, including our website and all related software ("Platform"). This Privacy Policy should be read alongside the Terms of Use, as it is incorporated into them. All capitalized terms not defined in this Agreement are as defined in the Terms of Use. We recommend you periodically review this Privacy Policy, as it may be updated occasionally. If you disagree with our Privacy Policy, you should not use the Platform. Continued use of the Platform after changes to this Privacy Policy constitutes acceptance of the changes.

Information Collected

At Ultimate Estate, we gather both personally identifiable information ("PII") and non-personally identifiable information ("Non-PII"). PII is information that can identify you personally, while Non-PII is information that requires additional information to personally identify you.

Personally Identifiable Information Collected

Visiting our Platform does not require you to provide any information. However, full use of our Platform may require us to collect PII such as your name, date of birth, email, phone number, real estate, financial, and address details. For real estate professionals, this may include professional licensing and business information.

Non-Identifying Information

Using our website may result in the collection of Non-PII, such as your IP address, zip code, gender, browsing and search history, Platform interactions, and data about your use, location, referring URL, browser, operating system, data usage, data transfer, and Internet service provider. We may also collect other information, including but not limited to, your public postings on our website, messages to us, and correspondence from others about your activities.

Use of Your Information

Some of your information will be visible to us or other Platform users to facilitate communication. We will never sell your information without your consent. However, we may use your information in the following ways:

- To provide and operate the Ultimate Estate Platform.

- To enhance our users’ experiences.

- To contact you via email or other electronic means for inquiries.

- To inform you about additional Ultimate Estate products and updates.

- To process your transactions.

Accessing, Editing, and Removing Your Information

You can access your account information through our Platform and edit it by changing or removing information in your account. For any questions or to review, change, or access your collected information, please contact us at [email protected]. You can also opt out of our data collection or request the removal of your information from our databases by contacting us at [email protected]. After canceling your account, we may keep inaccessible copies of your PII and Non-PII according to our data retention policies.

Cookies and Tracking

We use cookies to store your preferences, track Platform usage, and remember your visits. You must enable cookies in your browser to use our Platform. We may also track your usage information on certain parts of our Platform.

Law Enforcement

We may disclose your information if required by a court order or if we believe you have violated laws, our Terms of Use, or Privacy Policy. We may also disclose your information proactively to legal authorities if necessary. You agree to release us from any damages arising from releasing your information to law enforcement or private litigants.

Opt Out of Communications and Do Not Track

You may receive text and email communications if you provide contact information. You can unsubscribe from certain communications by informing Ultimate Estate of your preference to be removed from our mailing list or communications. We do not support “do not track” opt-out functionalities. For opting out of certain communications or information collection, please contact us at [email protected].

Security Measures

We employ physical and electronic safeguards to protect your information, including SSL certificates and vulnerability scanning. However, we cannot guarantee complete security or privacy online. We recommend using anti-v

irus software, credit checks, firewalls, and other precautions for your security and privacy.

Your California Privacy Rights

Ultimate Estate complies with California Business and Professions Code §§ 22575-22579 and allows California residents to use its Platform. Contact us at [email protected] for inquiries.

Age Compliance

We comply with laws regarding children's privacy, including COPPA, and do not collect information from individuals under 18. If you are under 18, please stop using our Platform and do not submit information. Contact us if we have inadvertently collected information from minors.

International Transfer

Your information may be transferred and maintained on computers outside your jurisdiction, where privacy laws may differ. By using the Platform, you consent to this transfer. Non-U.S. members acknowledge that Ultimate Estate may collect, use, and disclose your Information outside your jurisdiction.

Merger and Acquisition

In case of bankruptcy, merger, acquisition, reorganization, or asset sale, your information may be part of the transaction. This may affect your privacy rights.

Amendments

We may amend this Privacy Policy occasionally. Any changes will be indicated by updating the date on this Agreement or by contacting you. Continued use of our Platform constitutes acceptance of these amendments. If you disagree, cease using the Platform and notify us by email.

For additional information or questions about our information collection practices, please contact us at [email protected].

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Ultimate Estate